When users try your product for the first time, what encourages them to come back? Onboarding can make the difference between abandoned accounts and devoted use—if we design it as a holistic, ongoing process.
Krystal Higgins demonstrates how the best onboarding experiences guide people as they interact, helping them follow their own path to success. Gain practical strategies and techniques for designing effective guidance, whether you’re working through a redesign, launching new features, rolling out service updates, or welcoming back returning users. Set aside the tutorials, manuals, and intrusive instructions of the past, and learn how to use guided interaction to help users find their way—and get value out of every step.
In this book, you'll learn...
- What onboarding is, and why it's more important than the first run experience in engaging and retaining your users.
- Exercises for mapping the user onboarding journey from start to finish
- Bringing research, content, design, and functionality together to support new users
- Steps for breaking down onboarding actions to drive more engagement and understanding
- Techniques for embedding guidance in the context of the full product experience
Table of contents:
- "Let's get started"
- Ch 1 • What is onboarding?
- Ch 2 • Preparing for new users
- Ch 3 • Mapping onboarding journeys
- Ch 4 • Guidance in action
- Ch 5 • Presenting guidance
- Ch 6 • Scaling guidance
- "You're all set"